HfreeO
BRAND PARTNERSHIP
HfreeO ×

Funded by brands. Drunk by your customers.

Prepared for
HfreeO
THE REAL COST OF DIGITAL
7
touchpoints.

The average number a consumer needs before they trust and act with your brand. Every single one of those touchpoints is fought for online. Same platforms. Same audiences. Same rising costs.

HfreeO is the seventh. The only one they asked for.

Marketing Rule of 7, supported by HubSpot and Salesforce State of Marketing research
<5 sec
Average active attention given to a digital ad before they scroll.
0 LTV
When they leave your feed, they are your competitor's next impression.
HfreeO
THE QUESTION EVERY BRAND SHOULD ASK
When's the last time someone earned your trust by giving you something genuinely valuable for free. And you never forgot it.

That feeling is what HfreeO builds for your brand.

HfreeO
WHAT IF THE AD WAS THE PRODUCT

Give consumers something genuinely valuable for free. Your brand is inside the moment they receive it.

100% pure coconut water. Delivered to their door. And your brand is inside that moment. Not an ad they scroll past. Not a banner they ignore. A genuine act of generosity that your brand is part of.

Not an impression. An experience.
HfreeO moment
HfreeO
THE VEHICLE

100% pure coconut water. Just as nature intended.

THE DRINK

One ingredient. No added sugar, no preservatives, nothing from a lab. Coconut water has been doing this for decades. We are just putting it in a can and getting it to people who deserve it.

100% NATURAL
THE NUTRITION

Natural electrolytes. Magnesium. Potassium. The same drink athletes, surgeons, and people who just want to feel good have reached for long before the supplement industry existed.

ELECTROLYTES MAGNESIUM POTASSIUM
WHO DRINKS IT

From the gym to the boardroom. Pre-workout to post-pub. There is no wrong version of who drinks this. Hydration for everyone who takes how they feel seriously.

18-35 UK
HfreeO
HfreeO
WHO THESE PEOPLE ARE

Active. Health-conscious. Already spending. 18-35. UK.

signed up and waiting, before a single can has shipped.
LIFESTYLE

They gym, run, cycle. Wellness is a behaviour, not a phase. They read labels, track macros, and invest in how they feel every day. Not just when they are ill.

SPENDING HABITS

Already spending on the good stuff. Supplements, protein, gear, clean food. They spend on quality and they notice the difference between a real product and a promotional item.

VALUES

Brand-loyal when treated right. They remember the brands that gave them something real. They avoid anything that feels like it is trying too hard or hiding something.

Reached at scale via Cole Anderson, co-founder
4.6M
Combined following
2.9MTikTok
881kInstagram
831kYouTube
Not this audience
Modelled lookalikes
Interest-targeted impressions
Anonymous clicks
One-time ad engagements
This audience
Verified UK purchasers
Health-conscious by choice
Real addresses. Real data.
App-active. Habit-forming.
HfreeO
ARM 01

The can

Every scan is tied to a real consumer account and counted once. Your brand fills the screen for three deliberate seconds before the reward unlocks. There is nothing to scroll past because there is nothing else on the screen.

VERIFIED BRAND MOMENT · QR TRACKED
HfreeO
ARM 02

The app

One exclusive category slot in the rewards marketplace. People arrive here on purpose, to spend what they have earned. That is high intent, not passive scrolling. If your category is taken, a competitor cannot buy it.

APP MARKETPLACE · EXCLUSIVE CATEGORY
HfreeO
ARM 03

The lock screen

One send reaches every opted-in subscriber at once. No auction, no ranking, no competing bid from the brand next to you. Everyone who opted in receives it, at the moment you choose to send it.

PUSH NOTIFICATION · 100% DELIVERY
HfreeO
ARM 04

The inbox

Not a rented list. Every address belongs to someone who asked to be here, with a verified name and a real delivery address behind it. One send to the whole base. No cold contacts, because there are none.

EMAIL · OPTED IN, NOT PURCHASED
HfreeO
ARM 05

The checkout

At the point of purchase every buyer sees your brand and chooses whether to opt in. Name, email, postcode and a consent timestamp, captured on a live transaction. First-party data at the most trusted moment in the journey.

FIRST-PARTY DATA · POINT OF PURCHASE
HfreeO
ARM 06

The box

Your printed card sits inside every delivery, opened by someone who is already pleased with what arrived. Nobody throws away the thing in the box before looking at it. You design it, we put it in.

BOX INSERT · OPENED BY DEFINITION
HfreeO
7 THE SEVENTH TOUCHPOINT

Physical media you can measure. Digital media you can hold.

This deck opened with budgets buying less of the same attention every quarter. The answer is not more attention. It is attention attached to a name, on an object somebody asked to receive, working seven ways at once.

Seven touches. One name behind every one of them.
  • 01They arriveCole's audience, and a list of people who signed themselves up
  • 02They orderYour brand at the checkout, consent captured on a live transaction
  • 03It landsYour printed card inside a box they were pleased to open
  • 04They scanThree seconds of full screen, one verified account, counted once
  • 05They spendYour category in the app, exclusive for as long as you hold it
  • 06They come backLock screen and inbox, on your timing, no auction to win
  • 07You see it allThe same account at every step, first look to repeat purchase
HfreeO
NEXT STEPS

Let us show you what this looks like for .

We are taking a small number of founding brand partners for the first campaign run. One brand per category. If you want to understand how HfreeO fits into marketing strategy, one 20-minute call is all it takes.

STUART PLUMMER
stuart@hfreeo.com
JOSH ARMSTRONG
josh@hfreeo.com
HfreeO. 100% pure coconut water. Funded by brands. Drunk by your customers.